A mix of projects I’ve worked on over the years, including design and branding projects as well as partnerships and social issues.
Flambeaux Rapid X
First up is a branding project I did for a company called Flambeaux Rapid X. During the pandemic crisis in 2020, before vaccines, Flambeux developed groundbreaking mobile lab units to help create accurate and affordable testing. Our job—develop their brand from the ground up and introduce them. This included a logo, colors, font, an intro video and even a design for the mobile lab trucks.
MICROWN
For Black History Month, we wanted to bring attention to a startling fact. Only 5 states (five!) ban hair discrimination. So in 45 states you can be fired for wearing your hair in a way that employers find ‘inappropriate’. When we worked for CE, 2 of our 3 offices were in places with laws that protect against that discrimination, but one of our offices (Detroit) wasn’t. So we wanted to fix this.
Michigan’s law allowed employers to discriminate based on natural hair— and race-based hair discrimination disproportionately affects the Black community. Working with members of the Michigan Legislature, we created MIcrown. It supports Michigan House Bill 4811, law that will make discrimination illegal in hiring practices. This effort helped raise awareness and put pressure on representatives across the state.
Copywriter: Tammy Tripp
Woman’s History Month - Internal
Here is an internal activations at CE that I worked on, that was put on hold due to Covid-19. For Women’s History Month we were going to create a giant puzzle, that we were going to film being put together across our 3 offices in Detroit, NY and LA. We wanted to not only make a statement for Women’s History Month, but create a piece that could live in each of our offices past those dates and speak to what woman experience.
AMERICAN CANCER SOCIETY
A few times in our careers we get to work on a passion project. In this case, it was the American Cancer Society (ACS). They needed help getting the word out there for their Making Strides walk in Boston. A lot of people—myself included—have been touched by cancer in some form, and breast cancer is no exception. Below is the work we did to help get people inspired and come out for the walk for the Boston chapter of the American Cancer Society for breast cancer awareness.
Copywriter: Adia Betts
In the company of women
No one supports women like other women, especially when it comes to breast cancer. So we asked women-owned local businesses in Boston to lend a helping hand in raising awareness for ACS's, Making Strides walk. In addition to their social posts, building buzz around the day, we created a string of social posts on Making Strides own channel. Because they have such little impressions the goal was to create cohesiveness around the walk that would match the branding at the walk. We also created both Snapchat filters and Facebook profile frames.
Day of the event
For the day of the event, Arnold got to design and create a social media tent. They wanted a small tent with posters of the social pinned up. We decided to give them (and the walkers) an experience. With a moving GIF photobooth, pink balloons and heavy branding that matched all the social leading up to it, we had lines and lines of people eager to take pictures and commemorate the event and share all over social. We got over 600 emails and over 200 printouts the day of the walk itself.
