Starburst tasked us with finding ways to augment and push their campaign, “Different Every Time”. The concept was simple. People can (and do) almost anything with Starburst. They make skateboards, dresses, cotton candy and so much more. Starburst, is the spark for creating your own surprising adventure. A way to dive into other worlds and spark the creativity of the people who eat Starburst.
End card example of the different worlds of the campaign.
The Result
What better way to push the idea of users diving into other worlds, than through augmented reality? And the best partner that can literally transport users (specifically Gen-Z) to a different world? Snapchat.
Known for their meme-ability and quick, rapid-fire spread among social circles, it’s the best way to introduce more people to Starburst and what it offers.
So we partnered with Snapchat to create different worlds around each of Starburst flavors. Users interact with falling Starburst, and when they catch one, they’re instantly transported to a unique, fun, creative world, meant to be both fun and silly, but also inspire.
The Worlds
Cubism World - Red & Yellow Flavor
Renaissance World - Yellow Flavor
Anime World - Orange Flavor
6-Bit World - Red Flavor